Brightline train wrap showcases The Palm Beaches through new tourism campaign

Palm Beach County muralist Devin Noel stands beside the Brightline train wrap he designed as part of Discover The Palm Beaches’ #LOVEThePalmBeaches tourism campaign. [Photo by Premier Photo]

Travelers riding Brightline this summer will get a vibrant preview of The Palm Beaches before they arrive, thanks to a newly unveiled train wrap celebrating the destination's tropical beauty, arts and culture.

The colorful design is the result of a partnership among Discover The Palm Beaches (DTPB), the Cultural Council for Palm Beach County and Brightline, and serves as the latest installment of DTPB's ongoing #LOVEThePalmBeaches tourism campaign.

https://video.wixstatic.com/video/42caee_107a13292c104304ad3267739a420a7b/1080p/mp4/file.mp4

Video of the Brightline train and artist Devin Noel. [Video by The Palm Beachs]

Designed to encourage visitors already traveling through South Florida to extend their stay in Palm Beach County, the initiative targets key visitor markets along the Brightline corridor.

The custom artwork was created by Palm Beach County muralist Devin Noel, whose work is inspired by South Florida's lush landscapes, native wildlife and vibrant natural environment. The wrap transforms the Brightline train into a moving work of art, featuring bold tropical colors, oversized botanical elements and whimsical details that reflect the character and energy of The Palm Beaches.

"As Florida's Cultural Capital, The Palm Beaches offers an extraordinary blend of arts, culture and natural beauty, and our partnership with Brightline and the Cultural Council for Palm Beach County helps introduce travelers to that experience," says Milton Segarra, CDME, president and CEO of Discover The Palm Beaches. "This year's train wrap celebrates the vibrant colors and unmistakable character of our communities, offering a preview of what makes this destination so special."

The custom Brightline train wrap promotes The Palm Beaches. [Photo by Premier Photo]

The collaboration also highlights Palm Beach County's thriving arts community by showcasing the work of a local artist on one of Florida's most visible transportation systems.

For Noel, the project offered an opportunity to create an immersive experience on an unusually large canvas.

"I wanted to create something bold in color and elements of large scale so guests aboard the train or viewing the artwork along its route would feel immersed," Noel says. "I loved the idea of having the train cars in alternating colors for an extra unexpected pop."

She said the design reflects her signature artistic style.

"The tropical foliage features pattern work and whimsical details that I love displaying in my work. It was a chance to go big and bold, which I will never turn down," Noel says.

Palm Beach County muralist Devin Noel stands beside the Brightline train wrap she designed as part of Discover The Palm Beaches’ #LOVEThePalmBeaches tourism campaign. [Photo by Premier Photo]

Known for transforming commercial and residential spaces through large-scale murals, Noel drew inspiration from the landscapes and wildlife that define South Florida.

Krystal Ritter, director of partnerships for Brightline, said the project enhances the travel experience while promoting one of Florida's premier destinations.

"Brightline is proud to continue partnering with Discover The Palm Beaches to spotlight one of Florida's most iconic destinations," Ritter said. "This year's train wrap turns the journey itself into part of the travel experience, offering guests a colorful preview of the beauty, creativity and energy that await in The Palm Beaches."

The wrapped Brightline train will travel throughout the summer along the rail line connecting Orlando, West Palm Beach, Boca Raton, Fort Lauderdale, Aventura and Miami.

For more information about attractions, accommodations and vacation planning, visit ThePalmBeaches.com.