Hilton West Palm Beach appoints senior marketing manager

Alexandra "Allie" Wood has been named senior marketing manager at Hilton West Palm Beach.

The Hilton West Palm Beach has named Alexandra Wood its senior marketing manager, bringing a wealth of experience in brand strategy and hospitality marketing to the AAA Four Diamond hotel in downtown.

Wood has worked with Marriott and Hilton properties. She played a key role in elevating the Cavalier Resort in Virginia Beach into a vacation and dining hotspot, helping the property gain national recognition. She also strengthened the marketing of Nauticus, a maritime discovery center and museum in Norfolk, Virginia, during its recent capital campaign to expand engagement and outreach.

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Wood’s appointment marks a new chapter for the Hilton West Palm Beach, where she oversees brand positioning, strategic planning, marketing initiatives and social media strategy to enhance the hotel’s visibility and appeal. She has a strong background in storytelling and digital engagement.

“The Hilton West Palm Beach has always provided the best guest experience in West Palm Beach,” says Chris Inman, the general manager. “Allie’s passion for storytelling and branding will help us continue to be the go-to destination for anyone traveling to West Palm Beach.”

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A Florida native, Wood earned her degree in communications with a minor in management from Florida Tech in Melbourne. Her expertise spans public relations, digital marketing and guest experience enhancement.

Located at 600 Okeechobee Blvd., the Hilton West Palm Beach offers a resort-style experience with top-tier amenities, including award-winning dining, an expansive pool deck and premier event spaces.

For more information about the hotel, visit hiltonwestpalmbeach.com.