MOSAIC boosts arts and culture for sixth year
Visitors draw paintings at the Armory Art Center in West Palm Beach.
Photo by Nick Mele Photography.
Cultural organizations in Palm Beach County are about to get a boost at one of the historically slowest times of the year for visitors.
Now in its sixth year, the Cultural Council of Palm Beach County’s MOSAIC — or Month of Shows, Art, Ideas and Culture — showcases the arts and culture in the county during May. Many of the participating organizations offer exclusive deals.
“It’s been a very popular program, not only to drive cultural tourists to Palm Beach County, but also to give a nice boost to the cultural organizations in the month of May,” one of Palm Beach’s slower months, says Lauren Perry, the director of marketing and cultural tourism for the Cultural Council.
Twenty-five Palm Beach County cultural organizations are participating, up from 20 last year and almost enough to try a new place every day of May, Perry says. They include the Cox Science Center and Aquarium, Mounts Botanical Garden, Boca Raton Museum of Art, Ann Norton Sculpture Gardens and Kravis Center for the Performing Arts.
A family looking at paintings at the Boca Raton Museum.
Photo by Nick Mele Photography.
“We are fortunate to have many wonderful cultural institutions in Palm Beach County,” says Dana Munson, the marketing director for the Kravis Center and the former head of the MOSAIC program.
“MOSAIC allows everybody to enjoy these experiences in a meaningful and affordable way,” Munson says. “Residents and visitors alike can explore the many facets of art and culture that make up our vibrant community.”
She adds that the program provides the Kravis Center exposure outside its regular market.
During MOSAIC, the Cultural Council focuses much of its advertising in markets such as Tampa, Orlando and Miami, Perry says. “We are making sure that we’re going out to those markets and telling people about what we’re doing, so that we get a lot of people actually coming from in state to check out what’s happening here.”
New to MOSAIC this year: Palm Beach County Open Studios, providing free tours of more than 65 creative professionals’ studios, including glass blowing, photography, jewelry making, sculpting and printmaking, from noon to 5 p.m. May 20.
The Brightline passenger rail service between West Palm Beach and Miami, with a new station in Boca Raton and a future connection north to Orlando International Airport, could have “a big impact,” Perry says.
Since the COVID-19 pandemic, many organizations have looked for new ways to bring in more visitors, Perry says.
“There’s definitely a lot more interest in participation, whether it’s doing a co-op advertising campaign with the council or taking part in a program like MOSAIC,” she says. “I think that they know this is going to impact them.”
These organizations are participating in MOSAIC:
● The Society of the Four Arts
● Ann Norton Sculpture Gardens
● Cox Science Center and Aquarium
● Kravis Center for the Performing Arts
● Palm Beach Photographic Centre
● Taras Oceanographic Foundation
● Yesteryear Village Living History Park/South Florida Fairgrounds
● Jupiter Inlet Lighthouse and Museum
● Lighthouse ArtCenter Gallery & School of Art
● Loggerhead Marinelife Center
● Boca Raton Historical Society/Schmidt Boca Raton History Museum
For more information, go to www.mosaicpbc.com.